Unit 11

1995: FALLING THROUGH THE NET: A Survey of the "Have Nots" in Rural and Urban America. http://www.ntia.doc.gov/ntiahome/fallingthru.html

This report measures the extent of digital inclusion by looking at households and individuals that have a computer and an Internet connection. Executive Summary in html format

(National Telecommunications and Information Administration, U.S. Department of Commerce)

Table 2: Frequency of Persons’ Internet Use by
Home Internet Connection Technology, 2003
(Percentage of Use)

	Uses the Internet at least once a day	Uses the Internet at least once a week but not every day	Uses the Internet at least once a month but not every week	Uses the Internet less than once a month	Total
No Internet Access at Home	38.2	36.6	13.5	11.7	100.0
Dial-up Internet Access at Home	51.2	36.3	8.0	4.5	100.0
Broadband Internet Access at Home	66.1	26.7	4.7	2.6	100.0

Figure 5: Online Activities, 2001 and 2003
(Percent of Internet Users 15 and Over)

Figure 6: Online Activities by Type of Home Internet Connection, 2003
(Percent of Internet Users 15 and Over)

Figure 9: Type of Home Internet Connection by Region, 2003

Note: Broadband includes DSL, cable modem, fixed wireless (MMDS), and satellite.

Effect of Geography (source: http://www.ntia.doc.gov/reports/anol/NationOnlineBroadband04.htm)

The proportion of Internet users in the population grew in every state between 2001 and 2003, although the levels and rates of change have not been uniform. As shown in Figure 8, the number of states where less than half of the population uses the Internet declined from four to one, while the number of states where over 70 percent of the population uses the Internet grew from one to six.

Figure 8: Distribution of Internet Use Across the States, 2001 and 2003
(Internet Use by State Population, Ages 3 and Over)[6]

In general, home broadband adoption rates vary in ways similar to overall Internet adoption rates, although there are some important geographic differences. As shown in Figure 9, rates of dial-up usage are roughly the same across geographic regions. However, broadband rates are higher in the West and Northeast than in the South and Midwest.

Philosophy and specific methods for evaluations.

	Productivity
	Figures of merit (e.g., time, errors, learnability, design for guessing, preference, etc.)
	Usability testing techniques, linking testing to specifications
	Formative and summative evaluation techniques for empirical evaluation, including, field observation methods, participant observation, interviewing techniques, questionnaire design, psychometric methods, video protocols, system logging, experiment design (e.g, concern with sample bias, etc.), methods from psychological and sociological evaluation fields, ethics of working with participants.

Rank	Country	Weekly Internet Users (#M)	All Internet Users (#M)
1	U.S.	114.4	134.6
2	Japan	25.4	33.9
3	Germany	14.9	19.9
4	Canada	13.1	15.4
5	U.K.	12.6	16.8
6	South Korea	12.4	19.0
7	China	11.3	22.5
8	Italy	9.3	12.5
9	France	6.3	9.0
10	Australia	5.3	7.6
11	Taiwan	4.5	7.0
12	Netherlands	4.1	5.5
13	Sweden	3.8	4.4
14	Spain	3.6	5.6
15	Russia	3.0	7.5
--	Top 15 Countries	244.0	321.2
--	West Europe	54.6	73.7
--	Worldwide	299.6	413.7

Year-End	2001	2004	2007
USA
Internet Users (millions)	149	193	236
Wireless Internet User Share	4.5%	27.9%	46.3%
Worldwide
Internet Users (millions)	533	945	1,460
Wireless Internet User Share	16.0%	41.5%	56.8%
Asia-Pacific
Internet Users (millions)	115	357	612
Wireless Internet User Share	34.8%	50.9%	60.4%
W. Europe
Internet Users (millions)	126	208	290
Wireless Internet User Share	13.9%	49.6%	67.0%

	2001	2003	Percent Change
Dial-Up	44.2	38.6	-12.7%
DSL	3.3	9.3	181.8%
Cable	6.6	12.6	90.9%
Other*	0.5	0.9	80.0%

Number of Households with Internet	54.6	61.5	12.6%
Total Number of Households	108.6	112.6	3.7%
* “Other” includes 0.4 million households with satellite and MMDS broadband in 2003. The 2003 individual home connection numbers do not add up to the category total due to rounding.

	Time Warner's [MapQuest.com] has estimated 43.7 million U.S. visitors in May 2005,
	[Yahoo!Maps] has 20.2 million users,
	Google Map (maps.google.com) with 6.1 million and
	Microsoft's MSN MapPoint (mappoint.msn.com) has 4.68 million visitors, according to ComScore Networks.

	Think-aloud
	Video Taping:
	Field Test ( put new interfaces to work in realistic environments for a fixed trial period).
	Can-you-break-this
	Competitive usability testing (compare a new interface to previous versions)

Group project progress report

User Analysis

User Profiles: age, gender, education, occupation, incomes, etc.

User Behaviors: Web access time, access methods (Modem, DSL, Cable Modem..) shopping behaviors, etc.

Internet Users

Top 15 Countries in Internet Users at Year-End 2000

1995: FALLING THROUGH THE NET: A Survey of the "Have Nots" in Rural and Urban America. http://www.ntia.doc.gov/ntiahome/fallingthru.html

No Internet Access at Home

Effect of Geography (source: http://www.ntia.doc.gov/reports/anol/NationOnlineBroadband04.htm)

User Interface Evaluation Techniques:

	User Profiles: age, gender, education, occupation, incomes, etc.
	User Behaviors: Web access time, access methods (Modem, DSL, Cable Modem..) shopping behaviors, etc.
	User Tasks: map browsing, searching, entertainment, homework, etc.

	User survey: clear goal in advance..
	Online survey: avoid cost and printing, distributing, and collecting paper forms.
	The Questionnaire for User Interaction Satisfaction (QUIS): http://www.lap.umd.edu/quis

	Interviews
	Focus-group discussion
	Continuous user-performance data logging
	Online or telephone consultant (ArcOnline: http://arconline.esri.com/ )
	Online suggestion box or trouble reporting
	Newsgroup ( ArcIMS Discussion Forum: http://forums.esri.com/forums/index.cfm?CFApp=64 )
	User newsletters and User conferences (ESRI www.esri.com )